Marketplace-first
The leads arrive; the relationship belongs to the platform.
Who it's for
Whether your leads come from a marketplace, your business lives on social, your site underperforms or you are just starting out, find the situation that fits.
Social-first
A useful channel, a risky foundation.
Website, little visibility
Your site may not be the problem. The gap is.
New business
Start on property you own, not a rented page made permanent.